A UCD approach to business analysis: Human first
Learn more about balancing user needs and business needs while working in a human-centred environment.
At Hippo, we pride ourselves in being a digital services partner that puts people first and champions evidence-based design and delivery. We understand that having a diverse team unlocks our capacity for innovation, creativity and problem solving. As business analysts (BAs) working in a multi-disciplinary team, it can sometimes be tricky to navigate balancing business requests and user needs in a way that will be commercially viable.
This session aims to look at some of the ways that BAs can work with other professions in their team to collaborate, communicate and compromise effectively to fulfil the human-centred approach while still delivering value to our clients. We will give tips on best practice and consider some of the areas that can be problematic, giving suggestions on how to overcome these.
The session will start with an intro from our two BAs, Elliott and Karen, then continue with a panel discussion involving other professions from Hippo. Attendees are encouraged to submit questions in advance for this discussion.
This event is taking place as part of Leeds Digital Festival and is hosted by Hippo.
