Karen Cooper and Elliot Seaton, Business Analysts at Hippo, are delivering a session at IRM UK’s Business Analysis Conference on the ways that BAs can work with a diverse team to collaborate, communicate and compromise effectively to fulfil a human-centred approach while still delivering value.

They will then review case studies of how a UCD approach has worked well and helped deliver value to customers, such as:

• Understand how a BA can introduce a user-centred approach to their work
• Knowledge of the advantages and pitfalls of working with a UCD focus
• Challenges of working in a multi-disciplinary team, and how to overcome them
• How core BA skills can help with a human-first approach