ContentWise: Why Content Designers need a seat at the marketing table

ContentWise brings together content designers, marketing professionals and communications teams to explore how those worlds meet in practice. Hosted at the Hippocampus, the event looks beyond the build to see how collaboration shapes the narrative—ensuring products are introduced, explained and experienced in a way that resonates with the people who use them.

Hippo’s Charlotte Bunker and Naomi Busuttil will share how research can guide meaningful go-live plans. They will discuss how shared language builds stronger connections between teams, and how aligning content with communication keeps services centred on real needs.