ContentWise: Hack to the future: AI and content design

10 March 2025
|By Paul Arnold

Understand how you can use AI purposefully to support your content creation and initiate the design journey with Marianne Knowles.

 
In this ContentWise talk, Marianne Knowles, principal content designer at Co-Op, explores how content designers can use their knowledge to:
  • influence how we design with emerging technologies today.
  • develop skills for the UX of the future.
She will explore how and why content designers can:
  • make sure they are using AI in the right ways for design processes and customer experiences.
  • help organisations understand the ethical, sustainability and accessibility implications of using generative AI and other technology to create content.
  • build on their strengths to shape the content design and products of the future.