Join us for the next ContentWise session; this time we’ll be talking about tackling content creation around difficult subjects, and how to find the right things to say, all of the time with Helen Lawson, Lead Content Designer at Co-op Funeralcare.

The talk

Many of us don’t know what to say when someone dies. Language around death is deeply subjective and sometimes divisive. This talk explores the process and the passion behind getting the words right when talking about death in digital, in print and in person.

When Helen saw someone cross the road rather than talk to her mum, after her brother died 20 years ago, she became passionate about improving conversation and language around death.

She went on to publish a book on bereavement for children, endorsed by Cruse Bereavement Care and wrote a series of sympathy cards without ever using the word sympathy. She almost became a funeral director but is now a lead content designer for Co-op Digital specialising in Funeralcare.

About ContentWise

We are a group of likeminded Content professionals aiming to put on fun and informative design based sessions for the digital community. We’d love you to come along and join in, provide feedback and ideas, and engage with the events.