BRUXM – UX in Brum – Creating Actionable UX Insights
10 April 2025
|By Paul Arnold
Join us at BRUXM Monday 28th April for a discussion about how to turn your UX research insights into actions your team and stakeholders can get behind.
Rachel Abbott and Laura Palfreyman, user researchers from Hippo, will take you through the following:
Exploring the problem
- Why do your UX research insights fall flat?
- Why are stakeholders not acting on them?
The solution
- Insight vs findings
- Understanding stakeholder behaviour
- How to turn insights into action
