White paper
Are you tackling a “Horse-Sized Data Duck”? Many organizations approach data strategy as one massive, daunting project. This linear, “all-or-nothing” mindset often leads to stalled projects, rigid data models that can’t adapt to change, and significant financial risks.
In this exclusive white paper, we explore the Duck-Sized Horses Data Strategy—a vital shift in mindset that divides complex data goals into manageable, iterative projects. Learn how to move away from assumptions and toward tangible, evidence-based results.
What’s Inside this eBook?:
- The "Duck-Sized Horse" Methodology: Learn how to break down your overarching data strategy into manageable experiments that build organisational muscle memory.
- The Power of User-Centred Design (UCD): Discover how applying UCD principles improves data accuracy, builds stakeholder trust, and ensures your data products are actually usable.
- Harnessing Responsible AI: A framework for deploying AI that prioritizes human welfare, transparency, and accountability to avoid common ethical and financial pitfalls.
- Real-world success stories: Includes Virgin Trains Ticketing with a UCD approach that led to a 130% increase in revenue; and Mid Yorkshire NHS Trust who used machine learning to identify high-risk patients with 93-97% accuracy.
