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1 October 2022

In the Spotlight | Lydia Teebay

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Hippo

What led to you becoming a Hippo?

I have always had a strong interest in design and the psychology of design since I can remember, leading me to study Graphic and Media Design at the University of the Arts London. I stayed in London after graduating in 2014, where I had many different jobs, from Head of Design in a marketing company, Head of Product in a concept incubator, and running my own design company.

Back in 2019, I decided to venture back up North and ended up attending Leeds Digital Week. I went to an event called ‘Designing for voice’, which really fascinated me, and at the end of the event, I started talking to the facilitators. They mentioned I would be a great fit for this snazzy company that sounded right up my street – Hippo. They managed to get me into a Hippo Design in a Day event the next day, and the rest is history!

What does your day-to-day involve?

I start with quite a normal routine:

  • Wake up.
  • Give the cat a scratch.
  • Make a coffee.
  • Open the laptop.
  • Attend morning standup.

After that, it can vary massively. As a senior designer, you are there to share your expertise with and influence clients and team members, develop as a leader and advocate for user-centred design approaches

UX designers ensure that people using a service can do what they need to do when they need to do it in a way that is easy for them. Working with user researchers, we identify what the users need from a service and use that information to inform our design decisions. We then work with other Agile team members to test and iterate designs and advise clients on how to get the best from UX design.

In short, I usually just say, “I do design” – take that as you will.

What are you most proud of since working here?

Recently I’ve created an event: Building a Framework for Empathy which I’m super proud of – if you like cats and design, this is one for you! 

But the thing I’m probably most proud of is being a part of the NHS login project. On my very first day of Hippo, I was given a laptop, and 30 mins later, I was in the NHS login office learning about a project that safely and securely allows users to access their medical data. This project has had many different challenges, but each one has been so rewarding – it’s actually a little overwhelming when I stop to pause about the positive impact we have had as NHS login. 

What do you like best about Hippo?

Being a part of something that’s really making a positive impact in the world. Hippos are not egotistical or opinionated. They just care about the users. The projects that Hippo take on are ones that align to my own beliefs – good projects that allow people access to the things that they need. It just feels very wholesome to be a part of something that matters.

And finally, what’s your favourite way to eat a potato?

It’s got to be as a roastie in the Sunday lunch, hasn’t it? Or, as I love tapas, I’d also enjoy some tasty patatas bravas. For me, I’m all about the accompaniments that go with the potato – that’s what makes the spuds taste good.


Are you interested in joining Lydia in the Hippo herd?

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An image of a Hippo with the words Join the Hippo Herd