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21 April 2023

Hippo’s commitment to sustainability: Investing in our planet for a brighter future


As we gear up for Earth Day 2023, let’s take a moment to celebrate the global movement that brings us all together to raise awareness about environmental issues and inspire positive action. This year’s theme, ‘Invest In Our Planet,’ resonates deeply with us at Hippo. We believe it’s time for all of us – individuals, organisations, and governments – to step up and take urgent steps to protect our planet.

Here at Hippo, we’re more than just a team – we’re a herd of Green Hippos (more on that later) on a mission to make a positive and meaningful impact in our communities and beyond. As we prepare for Earth Day, we’re reflecting on our individual and collective impact on the environment and how we can continue to improve our sustainability practices.

In this blog, we will be going through what we are doing. We believe that every small action counts, and we’re committed to making a big difference. From reducing our carbon footprint and promoting sustainable travel to using eco-friendly products and supporting local environmental initiatives, we’re always looking for ways to invest in our planet and create a brighter, cleaner future for all.

What is Hippo doing? 

At Hippo, we’ve identified areas where we can minimise our carbon footprint, waste, and impact on the environment. We’re proud of the progress we’ve made, and we’re excited about our plans for the future. Here’s a look at what we’re doing to make a difference.

Planting trees is a simple but effective way to combat climate change. That’s why we’re proud to support tree-planting initiatives through three different programs. Our commitment to planting trees includes celebrating every Hippo’s work anniversary with the planting of five trees, offering a tree planting option as part of our flexible employee benefits, and using for our electronic Christmas cards, planting one tree for every card sent. So far, we’ve planted over 3,400 trees, and we’re just getting started.

We also offer sustainable travel incentives to all Hippos, such as a hybrid working approach, a cycle-to-work scheme, public transport season ticket loans, and a salary sacrifice electric car scheme. By encouraging our team members to make sustainable travel choices, we’re reducing our carbon footprint and contributing to a healthier planet.

Providing electric blankets to our team members is another initiative we implemented last year. This not only helped Hippos save on energy bills during the cost of living crisis but also resulted in a reduction in energy consumption while working from home.

Our COO, Lara Longhurst, was recently featured on the Green Business Podcast to talk about Hippo’s carbon footprint and our journey towards net zero. She also shared how the Carbon Accounting Programme from Coventry University has helped us along the way. You can tune into the full episode.

Our offices

Procuring green energy is another way we’re making a difference. All of our leased offices across the UK now use green energy, and we are now engaging with the landlords of our serviced office to also make the switch. By choosing green energy, we’re reducing our carbon footprint and supporting the growth of renewable energy sources.

Donating old equipment is a win-win for both the environment and our local communities. Our ‘new life for phones and laptops’ program diverts old equipment from landfill and donates it to local social impact charities. Through this initiative, we’re not only reducing our environmental impact, but we’re also making a meaningful difference in people’s lives.

Reducing our office waste is another important step we’re taking. We provide reusable coffee cups to our team members, distribute reusable water bottles and notepads made from recyclable materials to new starters, and are improving our waste segregation. We’re also increasing recycling efforts by removing individual desk bins and raising awareness about what can and cannot be recycled. In fact, we discovered a high volume of crisp packet waste, so we’re planning a recycling workshop to create sleeping bags for people experiencing homelessness, transforming what was once waste into a valuable resource for those in need.

In the community

Volunteering in the community is another way we’re making a difference. Our Staff Volunteering Policy allows each Hippo to take up to two days each year to volunteer. These days are already being used for activities such as litter picking in the local area around our offices, tree planting days, recycling workshops, and improving community green spaces.

Our Green Hippos community is an employee-led environmental community that encourages Hippos to become more sustainable and helps us reach our environmental goals by empowering everyone to do their part. Currently, 30% of our permanent team members are part of this inspiring community, showing our commitment to making a difference. The community shares green tips, has monthly check-ins and organises regular lunch and learn sessions.


At Hippo, we understand the importance of Earth Day and the role that we all have to play in preserving the planet for future generations. We’re committed to sustainability and are taking concrete steps to reduce our impact on the environment – like appointing Steve Saunders, our first dedicated Environmental, Social and Governance (ESG) Manager, earlier this year.

From planting trees to procuring green energy, donating old equipment, reducing office waste, and volunteering in the community, we’re proud of our achievements and will continue to work towards a greener future. Our Green Hippos community, Dodo Platform, and commitment to net-zero carbon emissions by 2025 demonstrate our determination to make a positive and meaningful impact. 

We hope that our actions inspire others to take steps towards a sustainable future and that together, we can create a better world for all.

A Call to Action on Earth Day

Now, let’s take a moment to disconnect from our devices and immerse ourselves in nature on Earth Day.

Why not consider donating or volunteering at one of these organisations: