Develop problem statement

Developing a well-rounded and common understanding of the opportunity to be tested is an important step.  Building on the initial research, we need to develop an understanding of:

  • The users impacted by the opportunity and their needs
  • How they work currently and the impact of current ways of working
  • Possible options for addressing the user and business need
  • What success looks like and how we might measure it

Some options for developing this understanding include:

Persona sketches

Opportunity canvas

Metrics definition